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project

50,000 Pairs of Feet Can’t Be Wrong


client / agency

Great North Run Cultural Programme


medium

Projected visuals


description

moShine worked with Michael Nyman, the composer of the Oscar winning film 'The Piano', as well as films such as 'Ravenous' (with Damon Albarn) and 'Gattaca' (starring Jude Law), to develop over 30 minutes of original musical and visual composition for the Great North Run Cultural Programme.

Inspired by sports science research, 50,000 Pairs of Feet Can’t Be Wrong explores the mental, physical and spiritual journey of an athlete in the world’s largest half-marathon, The Great North Run.

The animated visuals were projected at The Sage Gateshead and shall continue to accompany the Michael Nyman Band performances in Thailand and London by the end of 2007 and then on tour throughout 2008.


quotes

"Fantastic! It's brilliant. It was incredible to see it with the music - it synchronises so well. It all looked beautiful!"

- Beth Rowson, Great North Run Cultural Programme


"Quite brilliant and I don't mean 'fairly' brilliant, but brilliantly brilliant!"

- Michael Nyman


"Nyman is the master of marrying sound to image and in MoShine's exploration of the inner workings of the human body during a 13- mile run, he had a visually stunning starting point.

The super-slow motion shots of athletes finding their pace as they cross the Tyne Bridge came with a long-phrased prelude suggesting more the heroism and nobility of the enterprise than the rigours to follow. But follow they do as Nyman picks up the rhythm for the tumbling, disc-shaped red cells coursing through the veins to deliver energy-giving oxygen.

moShine's glassy skeleton image gave way to the running human form variously outlined by the cardiovascular system - and what I took to be the countless brilliant flashes of the body's electrical impulses. There was beauty in the microscopic view of tiny bud-like structures deep in the lungs, serenely pushing out bubbles of oxygen. Most impressive, though, were the slowmo close-ups of shock waves rippling along the muscles."

- Thomas Hall, The Journal